We at MDP have been privileged to be in collaboration with the movers & shakers of the industry. It is through this union that has catapulted the growth of MDP. Paul Mather has been with MDP since the early days, and he is one of the worlds leading expert on 3G networks. Together with his associates at Orbitage, Dr. Jeffrey Bannister and Sebastian Coope, they wrote the book Convergence Technologies for 3G Networks: IP, UMTS, EGPRS and ATM.



Convergence Technologies for 3G Networks: IP, UMTS, EGPRS and ATM
The book Convergence Technologies for 3G Networks describes the evolution from cellular to a converged network that integrates traditional telecommunications and the technology of the Internet. In particular, the authors address the application of both IP and ATM technologies to a cellular environment, including IP telephony protocols, the use of ATM/AAL2 and the new AAL2 signalling protocol for voice/multimedia and data transport as well as the future of the UMTS network in UMTS Release 5/6 All-IP architecture.(excerpt from Wiley Publishing)


Principles of Marketing (11th Edition) (Principles of Marketing) (Hardcover)
The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Hardcover: 768 pages
Publisher: Prentice Hall; 11 edition (February 1, 2005)
Language: English
ISBN: 0131469185

The Tipping Point: How Little Things Can Make a Big Difference
Defining that precise moment when a trend becomes a trend, Malcolm Gladwell probes the surface of everyday occurrences to reveal some surprising dynamics behind explosive social changes. He examines the power of word-of-mouth and explores how very small changes can directly affect popularity. Perceptive and imaginative, The Tipping Point is a groundbreaking book destined to overturn conventional thinking in business, sociological, and policy-making arenas.

ISBN: 0316346624
Format: Paperback, 304pp
Pub. Date: January 2002
Publisher: Little, Brown & Company

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